What started as a simple idea — “what if we combined a milk jug with a blender bottle?” — turned into a $24 million business that shook up the entire drinkware industry.
In this episode of UtahPreneur, we sit down with Hayden Wadsworth, co-founder of HydroJug, to unpack the real story behind one of Utah’s fastest-growing e-commerce brands. From late nights leak-testing 3,000 jugs in his dad’s shop to capturing 7% of Amazon’s drinkware market alongside Stanley and Yeti, Hayden’s journey is a masterclass in grit, obsession, and staying lean.
We dive into how HydroJug bootstrapped its way to eight figures with zero outside investors, why Hayden drove a Honda Civic long after hitting $12 million in revenue, and how his immigrant family’s work ethic shaped every part of the company’s DNA. He shares the highs and lows of scaling fast, the paranoia that comes with product obsession, and the branding philosophy that made HydroJug a household name.
If you’ve ever wanted a behind-the-scenes look at how a Utah side hustle turned into a national brand — this is it.

👉 Compilation of UtahPreneur Business Ideas & Hacks: https://utahpreneur.co/ideas

🎙 Hosted by: Keaton Walker
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Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]

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🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!

Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!

Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]

Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!

More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.