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Paige Pagnucco on Effective Messaging in Culturally Complex Terrain

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Manage episode 398930666 series 1950919
Content provided by Utah Avalanche Center. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Utah Avalanche Center or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There isn’t any hard data on this, but it seems safe to say that Paige Pagnucco is one of very few people who are both full-time avalanche forecasters and MBAs. In fact, she may well be a group of one. Pagnucco, who forecasts for the Logan region, says that, while it may not seem like it at first, there’s actually some significant overlap between business and forecasting. It comes down to messaging. Marketers and forecasters are both trying to figure out how you inspire certain behaviors by saying the right thing in the right way. Pagnucco joins us to explore the nuances of effective communication in a backcountry locale shared equally by motorized and non-motorized users.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 398930666 series 1950919
Content provided by Utah Avalanche Center. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Utah Avalanche Center or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There isn’t any hard data on this, but it seems safe to say that Paige Pagnucco is one of very few people who are both full-time avalanche forecasters and MBAs. In fact, she may well be a group of one. Pagnucco, who forecasts for the Logan region, says that, while it may not seem like it at first, there’s actually some significant overlap between business and forecasting. It comes down to messaging. Marketers and forecasters are both trying to figure out how you inspire certain behaviors by saying the right thing in the right way. Pagnucco joins us to explore the nuances of effective communication in a backcountry locale shared equally by motorized and non-motorized users.

  continue reading

58 episodes

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