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DEVELOPING: GoFundMe Backtracks After Backlash to Millions of Auto-Generated Nonprofit Donation Pages (news)

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Manage episode 515295592 series 3078796
Content provided by WholeWhale.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WholeWhale.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of 1.4 million shadow donation pages for US nonprofits. Without outreach or consent, GoFundMe auto-generated these pages, raising significant concerns within the nonprofit community.

  • Discovery of Shadow Pages: The hosts note how they discovered that many nonprofits, including Whole Whale clients, had active GoFundMe pages soliciting donations without their knowledge or consent.

  • Potential Ramifications: The hosts discuss the implications of GoFundMe using nonprofit logos and public information without permission. The platform also initially set a default tip for itself at 16.5%, which has since been reduced following public backlash.

  • Impact on Nonprofits: The episode emphasizes the risk to nonprofit brand management, especially with the upcoming end-of-year giving season. Nonprofits now face the challenge of ensuring their brand integrity and donor relationships are not compromised.

  • Recommendations for Nonprofits: George and Nick outline a "claim, clean, and correct" strategy. They advise nonprofits to claim their GoFundMe pages, correct any inaccuracies, and make the pages private to protect their brand and donor data.

  • Broader Implications: The conversation extends to the potential impact on AI systems that rely on indexed information from such pages, affecting how nonprofits are represented in digital spaces.

  continue reading

301 episodes

Artwork
iconShare
 
Manage episode 515295592 series 3078796
Content provided by WholeWhale.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WholeWhale.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of 1.4 million shadow donation pages for US nonprofits. Without outreach or consent, GoFundMe auto-generated these pages, raising significant concerns within the nonprofit community.

  • Discovery of Shadow Pages: The hosts note how they discovered that many nonprofits, including Whole Whale clients, had active GoFundMe pages soliciting donations without their knowledge or consent.

  • Potential Ramifications: The hosts discuss the implications of GoFundMe using nonprofit logos and public information without permission. The platform also initially set a default tip for itself at 16.5%, which has since been reduced following public backlash.

  • Impact on Nonprofits: The episode emphasizes the risk to nonprofit brand management, especially with the upcoming end-of-year giving season. Nonprofits now face the challenge of ensuring their brand integrity and donor relationships are not compromised.

  • Recommendations for Nonprofits: George and Nick outline a "claim, clean, and correct" strategy. They advise nonprofits to claim their GoFundMe pages, correct any inaccuracies, and make the pages private to protect their brand and donor data.

  • Broader Implications: The conversation extends to the potential impact on AI systems that rely on indexed information from such pages, affecting how nonprofits are represented in digital spaces.

  continue reading

301 episodes

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