Life Support Marketing - How to Come Back From a Coldplay Kiss-Cam Scandal!
Manage episode 498426847 series 3675110
Keith and Brendan coin a new term while diving into what happens when brands hit a slump and how the right stunt, shift, or scandal response can bring them back to life. Also: when customer requests mask deeper problems, how do you solve what they actually need?
Intro Song: “SafetyNet” by Drey Voss
7 episodes