In this episode of Upside, Ali & Zamir step out of the usual B2C spotlight and into the fast-growing world of B2B e-commerce. They explore how platforms like FAIRE.com and Ankor Store are shaking up wholesale, giving independent brands and retailers an easier, faster, and more profitable way to do business.

From explaining how these platforms work, to sharing real-world experience from their own brands, the duo reveals why this “old-school” industry is finally seeing serious disruption—and why your brand might be missing out if you’re not involved.

What’s Covered in This Episode

FAIRE.com and Ankor Store are redefining the wholesale process for independent brands. Instead of juggling dozens of small store relationships or relying on outdated wholesale systems, sellers can list products online for retailers worldwide to order at trade prices and volumes. Ali shares how his own brand leverages these platforms to streamline admin, improve cash flow, and reach a global customer base—all while avoiding the headaches of traditional wholesaling.

The conversation also covers the platforms’ commission structures, special benefits like 0% lifetime commission on referred buyers, and how they make payment terms and shipping easier for both sellers and buyers. Listeners get practical tips on which product categories thrive on these marketplaces and why even pajama-clad entrepreneurs can fulfill wholesale orders from home.

Key Takeaways

• B2B is booming: FAIRE.com and Ankor Store open global wholesale opportunities far beyond traditional, geography-bound wholesalers.
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• Payment terms without the hassle: Sellers get paid upon dispatch, while buyers enjoy up to 60 days of credit—no chasing invoices.
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• 0% lifetime commission: Refer your existing customers and FAIRE will process their orders commission-free, forever.
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• Lower fees than traditional wholesale: Standard commissions (15% first order, 25% after) can still be less than legacy wholesale margins.
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• Diverse product fit: Grocery, apparel, home décor, candles, stationery, kids’ products, and more do well on the platform.
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• Easy integration & fulfillment: Process orders via FAIRE.com, Ankor Store, or even link directly to Shopify.
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• Work from anywhere: You can fulfill wholesale orders from your home—no big warehouse required.
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