With over 8 billion people in the world, we all have one thing in common. Every day we all get dressed. Join Dressed as we explore the social and cultural histories behind the who, what, when of why we wear.
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continue reading
Content provided by Katarina Forster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katarina Forster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Client Connection, Retention & the Future of Beauty with Jena Mehlberg
Manage episode 522493559 series 3571981
Content provided by Katarina Forster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katarina Forster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Katarina Forster sits down with Jena Mehlberg, a seasoned beauty industry professional and entrepreneur with nearly two decades of hands-on experience.
Jena’s journey in beauty began early. Inspired by her mother, who owned a massage therapy business, she launched her own mobile beauty business at just 19 years old. Over the years, she grew that mobile venture into a successful brick-and-mortar salon, which she owned for eight years before selling it to pursue her next chapter in tech.
Having worked in nearly every role — employee, renter, salon owner, and employer — Jena brings a rare, well-rounded perspective to the conversation. With a degree in Business Management and a passion for blending beauty with business strategy, she has spent the past three years coaching beauty professionals across the country.
In 2024, Jena began building her own CRM platform designed specifically for the beauty industry, aiming to bridge the gap between beauty and technology. Her mission is to create tools that elevate the client experience while empowering beauty pros to grow, streamline, and adapt in a rapidly evolving landscape.
Beyond her work in salons and software, Jena has spoken at conferences nationwide, sharing her expertise on entrepreneurship, women’s empowerment, diversity in beauty, and creating authentic client experiences. She uses her platform to advocate for greater representation industry-wide. Outside of work, she is a proud mom to her son, Hayden, who already mirrors her entrepreneurial drive and love of travel.
What We Cover in This Episode
- Building long-lasting client relationships
- The deeper emotional meaning behind beauty services
- Jena’s shift from service provider → educator → tech founder
- Client retention strategies that actually work
- How automation can support human connection
- The future of beauty with AI and emerging technology
- The importance of constant education and mindset work
- Creating emotional and transformative experiences for clients
- Navigating growth and adaptation in a fast-changing industry
This conversation is packed with insights for beauty professionals at every stage, whether you're behind the chair, educating, or building something new.
Connect With Jena
Salon Software: https://salonflow.io/home
Mastering Beauty Academy: https://www.catalystbeautygroup.com/mba
Instagram: @jenamehlberg
Facebook: Jena Mehlberg
📲 Connect with Me:
- Instagram: @your.master.aesthetician
- Jacksonville Florida Spa: @your.honest.glow
- Website: yourhonestglow.com (code UNWRITTEN for 10% off)
- Podcast: Unwritten Beauty Talks – available on Spotify, Apple, and all platforms
- If you are a professional and wanting to carry factor five skincare use code katarina20 for 20% off.
71 episodes
Share
Manage episode 522493559 series 3571981
Content provided by Katarina Forster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katarina Forster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Katarina Forster sits down with Jena Mehlberg, a seasoned beauty industry professional and entrepreneur with nearly two decades of hands-on experience.
Jena’s journey in beauty began early. Inspired by her mother, who owned a massage therapy business, she launched her own mobile beauty business at just 19 years old. Over the years, she grew that mobile venture into a successful brick-and-mortar salon, which she owned for eight years before selling it to pursue her next chapter in tech.
Having worked in nearly every role — employee, renter, salon owner, and employer — Jena brings a rare, well-rounded perspective to the conversation. With a degree in Business Management and a passion for blending beauty with business strategy, she has spent the past three years coaching beauty professionals across the country.
In 2024, Jena began building her own CRM platform designed specifically for the beauty industry, aiming to bridge the gap between beauty and technology. Her mission is to create tools that elevate the client experience while empowering beauty pros to grow, streamline, and adapt in a rapidly evolving landscape.
Beyond her work in salons and software, Jena has spoken at conferences nationwide, sharing her expertise on entrepreneurship, women’s empowerment, diversity in beauty, and creating authentic client experiences. She uses her platform to advocate for greater representation industry-wide. Outside of work, she is a proud mom to her son, Hayden, who already mirrors her entrepreneurial drive and love of travel.
What We Cover in This Episode
- Building long-lasting client relationships
- The deeper emotional meaning behind beauty services
- Jena’s shift from service provider → educator → tech founder
- Client retention strategies that actually work
- How automation can support human connection
- The future of beauty with AI and emerging technology
- The importance of constant education and mindset work
- Creating emotional and transformative experiences for clients
- Navigating growth and adaptation in a fast-changing industry
This conversation is packed with insights for beauty professionals at every stage, whether you're behind the chair, educating, or building something new.
Connect With Jena
Salon Software: https://salonflow.io/home
Mastering Beauty Academy: https://www.catalystbeautygroup.com/mba
Instagram: @jenamehlberg
Facebook: Jena Mehlberg
📲 Connect with Me:
- Instagram: @your.master.aesthetician
- Jacksonville Florida Spa: @your.honest.glow
- Website: yourhonestglow.com (code UNWRITTEN for 10% off)
- Podcast: Unwritten Beauty Talks – available on Spotify, Apple, and all platforms
- If you are a professional and wanting to carry factor five skincare use code katarina20 for 20% off.
71 episodes
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Similar to Unwritten Beauty Talks
With over 8 billion people in the world, we all have one thing in common. Every day we all get dressed. Join Dressed as we explore the social and cultural histories behind the who, what, when of why we wear.
…
continue reading
Ryan Jennings ran from the horrors of Crayton 18 years ago. Now is is coming back to face his greatest fears and search for answers. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
…
continue reading
Comedian & pop culture critic Jolenta Greenberg has a theory: reality TV isn’t ruining culture - it is culture. Join her and a cast of sharp, funny guests as they dig into the details behind the drama and unpack why we can’t get enough of those iconic scenes and unforgettable characters. This is the place for highbrow conversations about “lowbrow” TV All seasons By the Book & How to Be Fine are also in this feed. To hear back episodes, just scroll down!
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continue reading
In this Bon Appétit podcast feed, you can find all our episodes of Dinner SOS, and new episodes of Bake Club each month. Write to us [email protected] or at [email protected]!
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continue reading
Comic Geek Speak is the best podcast about comic books for fans and new readers alike. Put together by a group of life-long comic geeks, it's 4-5 hours a week of comic book history, current comic news, and a general look at the industry. In addition to all the latest in comics talk, the show also features creator interviews, listener responses, contests, and trivia, lots of trivia. So listen in and experience all the joys of a Wednesday afternoon at the comic shop, from the comfort of your o ...
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continue reading
Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Pre ...
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
