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155: #155 The Flaw in the ‘Know, Like, Trust’ Theory
Manage episode 515156954 series 3419542
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You’ve probably heard the phrase “know, like, and trust” a thousand times — it’s the golden rule of marketing, right? But there’s a crucial fourth step that everyone forgets… buy. Because no matter how loved, trusted, or respected you are, if no one actually buys from you, you don’t have a business.
In this episode, I dig into what’s missing from the classic know, like, trust model and how to bridge the gap between being admired and being hired. I share my own experience of building a business full of loyal followers but not enough urgency, why visibility and trust aren’t enough anymore, and what it really takes to move people from connection to conversion.
You’ll hear stories from my early business days (complete with lime-green branding and 2012 Twitter nostalgia), reflections on how the online world has changed, and practical ways to position yourself as essential — not just liked. Because these days, being “everywhere” isn’t enough. You need clarity, conviction, and a message that makes people act.
✨ Being trusted isn’t the same as being chosen. Add the missing “buy” to your know, like, trust and start being seen as essential.
Helpful Links:
🔶 Download the free guide: Feeling Stuck
📙 Read my book: Life in Business
🧡 Work with me: The Unstuck Sanctuary
If this episode resonated with you, I’d love to hear about it. Tag me on Instagram @libbylangley and tell me how you’re turning trust into action in your business.
In this episode, I dig into what’s missing from the classic know, like, trust model and how to bridge the gap between being admired and being hired. I share my own experience of building a business full of loyal followers but not enough urgency, why visibility and trust aren’t enough anymore, and what it really takes to move people from connection to conversion.
You’ll hear stories from my early business days (complete with lime-green branding and 2012 Twitter nostalgia), reflections on how the online world has changed, and practical ways to position yourself as essential — not just liked. Because these days, being “everywhere” isn’t enough. You need clarity, conviction, and a message that makes people act.
✨ Being trusted isn’t the same as being chosen. Add the missing “buy” to your know, like, trust and start being seen as essential.
Helpful Links:
🔶 Download the free guide: Feeling Stuck
📙 Read my book: Life in Business
🧡 Work with me: The Unstuck Sanctuary
If this episode resonated with you, I’d love to hear about it. Tag me on Instagram @libbylangley and tell me how you’re turning trust into action in your business.
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