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How to Build a Cult Brand to sell out events | Jaclyn Johnson - Create & Cultivate

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Manage episode 499681952 series 2949164
Content provided by Jess Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jess Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you want to build a brand that sells out, stands out, and scales, this is your playbook.

In this powerhouse episode with Jaclyn Johnson, she shares the bold moves behind building Create & Cultivate into a cult brand, selling it for $22 million,and buying it back to rebuild it her way. We dive into how she makes money now, the truth about scaling events and what it really takes to lead, pivot, and thrive in a fast-changing business world.

Key takeaways:

    • How to build a cult-like COMMUNITY
    • How to find the perfect business partner (because we've all heard the horror stories)
    • How she makes money now
    • What it’s really like to sell and re-acquire a multi-million dollar company
    • Why she plays the long game instead of chasing short-term hype
  • CONNECT WITH JACLYN JOHNSON:

    CONNECT WITH ME:

      continue reading

    235 episodes

    Artwork
    iconShare
     
    Manage episode 499681952 series 2949164
    Content provided by Jess Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jess Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    If you want to build a brand that sells out, stands out, and scales, this is your playbook.

    In this powerhouse episode with Jaclyn Johnson, she shares the bold moves behind building Create & Cultivate into a cult brand, selling it for $22 million,and buying it back to rebuild it her way. We dive into how she makes money now, the truth about scaling events and what it really takes to lead, pivot, and thrive in a fast-changing business world.

    Key takeaways:

    • How to build a cult-like COMMUNITY
    • How to find the perfect business partner (because we've all heard the horror stories)
    • How she makes money now
    • What it’s really like to sell and re-acquire a multi-million dollar company
    • Why she plays the long game instead of chasing short-term hype
  • CONNECT WITH JACLYN JOHNSON:

    CONNECT WITH ME:

      continue reading

    235 episodes

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