Hayden and Cole are back for a brand new season of action. They open their conversation discussing how your mindset can make or break the trajectory of your life. Ensure you choose wisely. They spend time talking about principles or things to strongly consider when starting a new company. Cole shares a prime example of a company that's alienating their customer base. From there, they discuss company acquisition and retention strategies. This podcast episode is sponsored from the wallets of Cole and Hayden. If you enjoy their content feel free to drop a donation.