In this episode of the Unlocking Value podcast, John Howard speaks with Adam Craker, Chief Executive of iqbusiness, one of South Africa’s leading consulting and digital integration firms.

Adam has led iqbusiness for more than 15 years, guiding the firm through three distinct chapters: angel investor-backed growth, private equity ownership, and its current position within a listed corporate group. Throughout that journey, he has built a culture that blends high performance with purpose and personality. Central to that is GESHIDO, the trademarked spirit of Getting Sh*t Done.

Together, Adam and John explore what it takes to lead through long-term change. They discuss the shifting expectations that come with different ownership models, the realities of keeping teams motivated through volatility, and the power of humour, partnership and purpose in building a firm designed to endure.

For leaders in professional services, this is a practical and reflective conversation about scaling with intent, staying agile under pressure, and building a business that does more than last. It makes a difference.

Host: John Howard, Partner at Garwood Growth
Guest: Adam Craker, Chief Executive at iqbusiness