In this conversation, Skot Waldron and Lida Citroën explore the themes of influence, personal branding, and leadership dynamics, particularly focusing on the evolving nature of influence in the modern workplace. Lida shares insights from her extensive experience in personal branding and reputation management, emphasizing the importance of influence over positional power. They discuss the challenges women face in leadership roles and the need to redefine success beyond traditional titles. The conversation culminates in an introduction to Lida's book, 'The New Rules of Influence,' which aims to provide practical guidance for building influence in today's world. In this conversation, Lida Citroën discusses the evolving nature of influence and leadership, emphasizing the importance of understanding one's purpose, values, and the need for authenticity in communication. She highlights the significance of empathy and the role of younger generations in shaping the future of influence. The discussion also touches on the importance of credibility, the impact of listening, and the urgency of taking action to share ideas and make a difference in the world. https://lida360.com/the-new-rules-of-influence/ https://www.linkedin.com/in/lida360/ https://www.instagram.com/lida_citroen/ Book