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166. Endless Content - Zero Clients? We Need to Talk About What's Missing!
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How to Fix Your Offer and Finally Get Hired Using Your Human Design
If you’re cranking out content but not making sales, this episode is for you. Vickie Dickson breaks down why the clarity (or lack of it) in your offer is the real reason your messaging isn’t landing—and why starting with your Human Design chart can help you finally stop spinning.
She shares a powerful case study of a 3/5 Projector with tribal circuitry and hanging Gate 48 who’s been drained by the wrong business model and told to “just do groups.” Spoiler: her body knows better. Vickie dives deep into how your Human Design Profile, Circuitry, and Definition shape what you’re designed to offer—and how most coaches get it backwards by starting with content before they even know what they’re inviting people into.
If you’ve ever said “I don't know what to talk about! ” or you’ve been taught to build a content calendar before building your offer, this is your wake-up call. You’ll walk away knowing how to root your offers in your own energy so your content finally starts converting.
What You’ll Discover in This Episode:
- Why your offer—not your content—should come first
- The danger of outsourcing your business model to gurus who don’t understand the nuances of your Human Design
- A real-world case study of a 3/5 Projector with Tribal Circuitry in her Human Design and the wrong content strategy
- How your Human Design Profile and Circuitry inform how you’re designed to work and communicate
- Why Gate 48 and Gate 36 matter in messaging (especially if you have them hanging)
- How to stop guessing and start serving with a simple, grounded offer
- Why Human Design doesn’t tell you what to do—but does show you how
- The messaging magic that happens when you create from your defined energy
- A practical reframe for third-line entrepreneurs: fail faster, serve sooner
- The difference between content that educates and content that converts
Links & Resources:
- EP 115. Self Discovery Practice - Using Your Human Design and Life Experience
- EP 66. Add These 2 Words to Your Message to Convert More Clients
- Join the Content by Design Waitlist — The signature experience for creating content that converts without burning out
Quote to Remember:
“Your Human Design tells you how you do what you do. It doesn't tell you what to do.”
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