Summer Series - Conscious Creation in the Age of Ai.

How Iryna Ishchenko Uses AI to Serve Caregivers, Build Her Brand, and Streamline Her Business

In this episode of Unjaded, part of our Conscious Creation in the Age of AI summer series, host Vickie Dickson sits down with Iryna Ishchenko, a coach for family caregivers navigating cognitive decline in aging parents, to explore how she's using AI as an intern, strategist, and creative partner in her business.

Together, they unpack the step-by-step process Iryna uses to train AI tools like Claude and ChatGPT to write in her voice, reflect her values, and support her clients—without sacrificing authenticity. From creating brand and client avatars to building project-specific frameworks and using AI for performance analysis, Iryna shares exactly how she blends AI with human touch to increase reach, save time, and deepen connection.

This episode is a must-listen for entrepreneurs ready to stop fearing AI and start consciously collaborating with it.

What We Cover:

• How Iryna transitioned her personal caregiving experience into a purpose-driven business
• Why she treats AI like an intern—and how that perspective changed everything
• The two essential documents she created to train her AI: brand guidelines and ideal client profile
• Iryna’s “sandwich method” for AI content creation (10/80/10)
• The surprising ways Claude outperforms other tools for writing and tone
• Why AI doesn’t replace creativity—it amplifies it
• How she uses AI to audit launches, troubleshoot underperforming emails, and generate fresh angles
• Her thoughts on ethical concerns, job displacement, and the larger tech evolution

irynaishchenko.com

https://www.linkedin.com/in/irynaishchenko/

https://www.instagram.com/irynaishchenko/

The Uncensored Caregiver podcast on all streaming platforms

Share your biggest insight or question from this episode on Instagram and tag me @vickie.dickson so we can connect!