30: If Your Copy’s Clever, But No One Gets It (this One’s For You) Unicorn Messaging podcast

30: If your copy’s clever, but no one gets it (this one’s for you)

13d ago 19:53

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You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator.

But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It’s such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can’t be explained.”

That’s lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes.

So today, I’m calling out every innovator, rebel, and narrative rewriter who’s tired of blending into the sea of sameness. We’re unpacking how to keep your creative edge without losing clarity.

You’ll learn:

How to craft messaging that’s clear, bold, and magnetic — no overcomplication required.
Why “lazy messaging” kills your innovation (and how to write copy that moves).
The secret to balancing creativity and clarity in your brand strategy.
A no-fluff breakdown of how to distill your big ideas into sales copy that converts.
What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.

This episode is for you if:
You’re the kind of creator who sees “trending audio” and thinks, been there, did that last year. You’re allergic to boring. You build offers so unique there’s no roadmap for them — and that’s exactly why your copywriting needs to be sharper than ever. You’re not here to sound like everyone else. You’re here to make people move.

Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

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33 episodes