I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.

Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you.

We’re talking:

• Why “empowered” is the beige of branding
• The one question that’ll reveal if your sales copy has conviction
• What to do when people don’t get your message
• How to know if your words are creating magnetic, unforgettable brand vibes
• The true power behind bold branding and brave articulation

This isn’t just about words. It’s about the energetics of messaging, and how conviction—not cliches—is what creates a brand people can’t stop talking about.

So if you’ve ever doubted your word choice, your voice, or your message—this one’s your permission slip to get weird and own it.

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

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