Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Chris Atlas: Part 2 - Crafting Iconic Music Brands

31:44
 
Share
 

Manage episode 434438467 series 2798868
Content provided by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wonder how marketing magic happens in the music industry? Join us as we sit down for Part 2 of our conversation with the legendary Chris Atlas, the mastermind behind iconic campaigns like Kanye West's "Through the Wire" and Boost Mobile's Rock Corps. Discover the secrets to his innovative strategies, the vibrant atmosphere at Cornerstone, and unforgettable moments like Mickey Factz first encounter with Lupe Fiasco. Chris offers a treasure trove of behind-the-scenes stories and insights, culminating in his influential role at Def Jam. This conversation is a must-listen for anyone curious about the alchemy of brand and culture in hip hop.
Additionally, we dive into the legacy and future of Fat Beats. Hear about Chris' vision to grow its influence in the digital age while staying true to its vinyl roots. From celebrating its 30th anniversary to exploring strategic pop-ups that capture the essence of the original Fat Beats store, we're excited to share a glimpse into the future. Plus, we highlight the importance of relationships in hip-hop and how these bonds led to Chris' work on the critically acclaimed new album with Pete Rock and Common. Tune in for an episode brimming with industry insights and heartfelt stories.
"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/.

Send us a text

Support the show

  continue reading

Chapters

1. Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:00:00)

2. [Ad] This Is Propaganda (00:12:24)

3. (Cont.) Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:13:03)

95 episodes

Artwork
iconShare
 
Manage episode 434438467 series 2798868
Content provided by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Frank, Mickey Factz, Jeffrey Sledge, Tom Frank, Mickey Factz, and Jeffrey Sledge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wonder how marketing magic happens in the music industry? Join us as we sit down for Part 2 of our conversation with the legendary Chris Atlas, the mastermind behind iconic campaigns like Kanye West's "Through the Wire" and Boost Mobile's Rock Corps. Discover the secrets to his innovative strategies, the vibrant atmosphere at Cornerstone, and unforgettable moments like Mickey Factz first encounter with Lupe Fiasco. Chris offers a treasure trove of behind-the-scenes stories and insights, culminating in his influential role at Def Jam. This conversation is a must-listen for anyone curious about the alchemy of brand and culture in hip hop.
Additionally, we dive into the legacy and future of Fat Beats. Hear about Chris' vision to grow its influence in the digital age while staying true to its vinyl roots. From celebrating its 30th anniversary to exploring strategic pop-ups that capture the essence of the original Fat Beats store, we're excited to share a glimpse into the future. Plus, we highlight the importance of relationships in hip-hop and how these bonds led to Chris' work on the critically acclaimed new album with Pete Rock and Common. Tune in for an episode brimming with industry insights and heartfelt stories.
"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/.

Send us a text

Support the show

  continue reading

Chapters

1. Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:00:00)

2. [Ad] This Is Propaganda (00:12:24)

3. (Cont.) Chris Atlas: Part 2 - Crafting Iconic Music Brands (00:13:03)

95 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play