You don’t have to be an English major or even a good writer to publish a powerful book.

In this episode of Unfinished Business, host David Sliman talks with Bobby Goodwin, Founder & CEO of Branding by Books, about what it really takes to turn your story, expertise, and purpose into a book that opens doors, builds authority, and transforms lives.

Bobby shares his own journey: 10 years of hesitation, self-doubt, and limiting beliefs and the single reader who changed everything. From structure to mindset to marketing, this episode delivers raw insights for entrepreneurs ready to stop stalling and finally get their book done. If you’ve got a story in you, Bobby’s got the strategy to help you share it.

Key Takeaways:

• “You don’t have to be an English major to write a book.” Just open Google Docs and get started
  
• People don’t want more information, they want transformation. A great book moves the reader, not just teaches them
  
• The biggest ROI might not be money, it’s impact. Bobby gave away his first book, and the reader told him it saved her life
  

🎙️ Podcast Phrase (Bobby Goodwin):
"What I thought was a failing marketing system ended up being my greatest ROI."

If you’ve been thinking about writing a book or have one stuck in Google Docs, it’s time. Share this with someone who needs the nudge. And subscribe to Unfinished Business for more real, actionable conversations that get results.

Connect with Bobby Goodwin:

• LinkedIn: https://www.linkedin.com/in/thebobbygoodwin/
• Website: https://brandingbybooks.com

Connect with David Sliman

• Website: http://salesproformance.com/
• LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
• Linktr: https://linktr.ee/salesproformance
• YouTube Channel: https://www.youtube.com/@SalesProformancePCS
• Email: [email protected]

This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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