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The future stopped knocking and walked right in. We brought on Brian Anderson, CEO and founder of Augusto Digital, to unpack what happens when AI’s “someday” becomes “right now,” and how a founder turns a severance check into a strategy that compounds. Brian traces the mindset shift that carried him from a well-worn corporate path to nine years of building—hours of audiobooks in the car, reframing wealth as ownership, and the day he anchored a boat and told two friends they were either starting a company or swimming back. It’s equal parts gritty and practical, the kind of story that makes you rethink what’s possible in your own lane.
We go deep on the AI learning curve: starting with chat-based tools, then elevating AI into a true thought partner that asks sharper questions and accelerates decisions. From there, it’s all about ROI—mapping processes, piloting real automations, and building partnerships that marry models with data, workflows, and guardrails. Brian explains why entry-level roles are shifting first, how agents are absorbing repeatable tasks, and why the real moat in an “intelligence is commoditized” world becomes your proprietary data, domain expertise, and distribution. We also tackle the uncomfortable stuff: existential risk, control, and the ethics of speed.
If you’ve wondered when AI meets the physical world, we go there too—robots as the hands, models as the brain, and why blue-collar work won’t be immune. Along the way, Brian drops blunt, useful advice for would-be founders stuck in comfortable loops: audit your beliefs, build assets, choose focus over shiny objects, and create a business that can run without you. Ready to map your first automation or rethink your strategy around data and trust? Hit play, then tell us the one process you’d automate tomorrow. And if this conversation moved you, subscribe, leave a review, and share it with a friend who needs the nudge.