Franchise Friday goes inside the mindset of a decorated Army special-operations veteran turned franchise president. Jeff Dudan sits down with Keven Elwood, President of Window Hero, to explore how military discipline translates to business freedom and why franchising is a natural path for veterans and driven entrepreneurs. Keven shares: Lessons from 20 years in Army special operations How a single LinkedIn post led him to buy—and grow—a home services franchise Why systems, culture, and community separate great franchisors from good ones The mental shift veterans and career professionals must make to own a business How Homefront Brands supports owners with targeted marketing and hands-on coaching Whether you’re a veteran considering business ownership or an entrepreneur looking for proven systems, this episode shows how franchising can create wealth, freedom, and legacy.

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Window Hero

00:00 Welcome & Introduction 02:05 Keven Elwood’s Military Journey and Leadership Foundations 06:18 Discovering Franchising through a Viral LinkedIn Post 10:42 From Franchisee to Franchise President: Lessons Learned 14:36 Overcoming the Mental Block of Business Ownership 18:30 Culture, Community & What Makes a Great Franchisor 21:40 One Question Every Future Franchise Owner Must Ask #FranchiseFriday #VeteransInBusiness #HomefrontBrands #WindowHero #JeffDudan #Franchising #BusinessOwnership #Entrepreneurship #Leadership #Veterans