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Launching Your Physical Product: Prototyping to Marketing
In this episode of 'Business Conversations With Pi,' Skoob and his AI co-host, Pi, delve into the essential steps for new entrepreneurs launching physical products. The discussion offers comprehensive advice on market research, design, prototyping, manufacturing, and marketing strategies. Listeners will learn about tools like CAD software and 3D printing, gather tips for refining prototypes, and receive guidance on creating a strong brand identity and effective pricing strategy. The episode also includes book recommendations to further support entrepreneurial success. Whether you're just starting out or looking to enhance your existing strategies, this episode is packed with actionable insights.

"The Lean Startup" by Eric Ries:

"Hooked: How to Build Habit-Forming Products" by Nir Eyal:

"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout:

"The Ultimate Sales Machine" by Chet Holmes:
00:00 Introduction to Business Conversations with Pi
00:46 Meet Your Hosts: KU and Pi
01:11 Diving into Entrepreneurial Questions
01:59 Special Focus: Sunglasses Startup
02:37 Steps to Launching a Product
03:42 Prototyping Tips for Sunglasses
04:49 Getting Help with CAD and 3D Printing
05:50 Marketing and Pricing Strategies
06:54 Recommended Reading for Entrepreneurs
07:59 Final Words of Wisdom
08:24 Conclusion and Next Steps

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