Join host Jenny Germano on 'Under the Microscope' as she delves into the intricacies of building a successful team in the regulated cannabis market. Drawing from her extensive experience since 2009 in vertically integrated cannabis operations and a decade of consulting, Jenny discusses key factors behind the success and failures of cannabis businesses. Learn why effective business planning, cash flow management, market experience, leadership, operational management, adaptability, compliance, and marketing are crucial. Plus, discover invaluable steps and insights for assembling and managing a team that can navigate the dynamic landscape of the cannabis industry.

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Time Stamps

00:00 Introduction and Host Background

01:29 Diving into the Topic: Building a Team

02:54 Challenges in the Cannabis Industry

09:06 Importance of Compliance and Adaptability

13:59 Marketing and Branding Strategies

19:21 Hiring the Right Talent

24:02 Roles and Responsibilities in Cannabis Operations

29:48 Steps to Building a Successful Team

42:05 Final Thoughts and Wrap Up

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