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Last Chance Tourism

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Manage episode 461793608 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we take a look at Last Chance Tourism.


Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


Namely, they are vanishing.


From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


So people are rushing to these locations, afraid they might miss their last chance to see them.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

373 episodes

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Last Chance Tourism

Under the Influence with Terry O'Reilly

37,757 subscribers

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Manage episode 461793608 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we take a look at Last Chance Tourism.


Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


Namely, they are vanishing.


From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


So people are rushing to these locations, afraid they might miss their last chance to see them.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

373 episodes

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