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Hug the Cactus: Advertising to Haters
Manage episode 466806283 series 2434990
This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.
Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.
And drink maker Oatly, actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
373 episodes
Manage episode 466806283 series 2434990
This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.
Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.
And drink maker Oatly, actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
373 episodes
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