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Hug the Cactus: Advertising to Haters

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Manage episode 466806283 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we look at how some companies advertise to haters.


Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

373 episodes

Artwork
iconShare
 
Manage episode 466806283 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we look at how some companies advertise to haters.


Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

373 episodes

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