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Science, Social Media, and Credibility: Getting It Right

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Manage episode 479908694 series 3447537
Content provided by Martin Harvey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Harvey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Talking about science can either build your credibility—or blow it up.

In this episode, Martin breaks down how chiropractors should (and shouldn’t) communicate about science, especially on social media.

You’ll learn:

  • Why social media is a marathon, not a sprint

  • How to use Robert Cialdini’s 3-step framework to build trust

  • Why science is the new currency of authority—and how to spend it wisely

  • The danger of overselling (and why restraint actually wins more people over)

If you want your community to see you as credible and care about chiropractic, this is essential listening.

To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

  continue reading

184 episodes

Artwork
iconShare
 
Manage episode 479908694 series 3447537
Content provided by Martin Harvey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Harvey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Talking about science can either build your credibility—or blow it up.

In this episode, Martin breaks down how chiropractors should (and shouldn’t) communicate about science, especially on social media.

You’ll learn:

  • Why social media is a marathon, not a sprint

  • How to use Robert Cialdini’s 3-step framework to build trust

  • Why science is the new currency of authority—and how to spend it wisely

  • The danger of overselling (and why restraint actually wins more people over)

If you want your community to see you as credible and care about chiropractic, this is essential listening.

To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/

To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - [email protected]

  continue reading

184 episodes

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