🚗 THE INDUSTRY TRANSFORMATION DECODED

In this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to explore three fundamental transformations reshaping the entire automotive industry.

🎯 KEY INSIGHTS

Software at Scale: From Concept to Millions of Vehicles

Discover how BMW processes daily requests from millions of connected vehicles, while HERE virtualizes development and TomTom deploys navigation solutions in just 12 weeks.

Conversation Revolution: Multi-Agent AI Meets Xbox Gaming

Learn how Mercedes became the first to integrate both Microsoft and Google AI simultaneously, while LG brings console-quality Xbox gaming to vehicles and Cerence transforms voice into true conversation.

Collaboration Imperative: From Competition to Ecosystems

Explore how German OEMs created Catena X for supply chain collaboration, while CATL focuses on safety standards that benefit all electric vehicles across the industry.

💡 PRACTICAL TAKEAWAYS

• Recognize the Scale: SDV isn't coming—it's operating at 20M+ vehicle scale with proven cloud architectures and virtualized development environments
• Embrace Conversation: Move beyond voice commands to conversational AI that understands context and switches between multiple knowledge sources seamlessly
• Build Ecosystems: Success requires collaborative platforms that connect tier-N suppliers, not just traditional OEM-tier 1 relationships
• Deploy Fast: Standardized, plug-and-play solutions can reduce deployment times from years to weeks in software-defined architecture

🌟 FEATURED VOICES

Dr. Céline Laurent-Winter (BMW) - VP Connected Vehicle Platforms revealing the scale of BMW's cloud transformation

Nicolas Legros (HERE) - Director of Product Marketing explaining the SDV Accelerator that virtualizes automotive development with AWS

Jan Wehmeier (Cerence AI) - VP Europe showcasing Microsoft integration for conversational productivity in vehicles

Valentin Janiaut (LG Electronics) - Demonstrating Xbox cloud gaming and the "living room on wheels" vision

Plus insights from: TomTom's 12-week navigation deployment, Kotei's Unreal Engine for Automotive, Sonatus's AI Director platform, Catena X's supply chain ecosystem, CATL's NP 3.0 safety innovation, and Jato Dynamics' market analysis

Ready to understand how IAA 2025 revealed the industry's transformation from hardware to software, control to conversation, and competition to collaboration?

#UnderTheHood #AutomotiveStorytelling #IAA2025 #SDV #ConversationalAI #AutomotiveEcosystems #BMWConnectedVehicles #MercedesAI #ElectricVehicles

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.