🚀 THE FLEET SOFTWARE DECODED

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven mastery.

🎯 KEY INSIGHTS

Traditional vs. Tech-First: The Fleet Management Divide

Lina reveals how the fleet industry is a patchwork of very different companies, some using high technology and others still using Excel, and how software-first companies navigate this cultural transformation.

The Consulting-Technology Hybrid Strategy

Discover how Shiftmove combines AI-powered platforms with human expertise to unlock hidden business KPIs that fleet managers never knew existed.

The Cultural Integration Formula

Learn how successful tech companies merge distinct corporate cultures (Swiss precision, German engineering, French networking) under unified brand umbrellas while respecting market-specific needs.

💡 PRACTICAL TAKEAWAYS

• Educate Before You Sell: Help customers identify problems they don't know they have rather than just showcasing technical features
• Leverage Physical Interaction: Bring distributed teams together regularly – the "chitchat between breaks" builds stronger cross-functional relationships
• Create Umbrella Branding: Use unified brand messaging while maintaining product-specific approaches for different market regulations
• Focus on Business Impact: Show fleet managers how their operations can drive company-wide KPIs and cost savings, not just operational efficiency

🌟 ABOUT YOUR GUIDE

Lina Wölm brings 18 years of cross-disciplinary marketing experience across dynamic international tech companies. Her expertise spans strategic communications at Solar, advertising technology at Plista (25 markets), and currently leading brand transformation at Shiftmove. She specializes in translating complex technology into compelling narratives that drive business results.

Ready to discover the stories behind the steering wheel?

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.