In this episode of Under Construction with Chadwicks, host Donncha O’Callaghan sits down with two of Ireland’s brightest young voices in modern farming—Sophie Bell and Fin Walsh.

Sophie, a Cavan-based farmer with over 130k followers across Instagram and TikTok, shares her passion for animal care, rearing dairy heifers, and how she’s using digital marketing skills to connect a new generation with rural life.

Fin, a dairy farmer from Limerick working alongside his dad and brothers, has built a following of more than 230k fans on social media thanks to his mix of humour, high-tech farming demonstrations, and down-to-earth content.

Together, Sophie and Fin open up about: Growing up on Irish farms and their first memories on the land. The turning points that brought them online—and the role of calves Pip and beyond. How social media is reshaping farming culture and inspiring younger generations. The skills, trades, and tech every modern farmer needs to master. The challenges and motivations behind a 24/7 lifestyle.

This episode dives into the realities of farming today, from the graft of daily chores to the power of social platforms in preserving tradition while pushing agriculture into the future.

Follow Chadwicks, Donncha, and the Guests:

🔗 Chadwicks Website: ⁠www.chadwicks.ie⁠

📲 Follow Chadwicks on Instagram: @chadwicks_ie

📲 Follow Chadwicks on TikTok: @chadwicksie

📲 Follow Donncha O’Callaghan: @donnchaocallaghan

📲 Follow Sophie Bell: @sophie_bell__ (IG) | @sophie_bell__ (TikTok)

📲 Follow Fin Walsh: @fin_walsh99 (IG) | @fin_walsh99 (TikTok)

🎧 Listen on all podcast platforms, including Spotify, Apple Podcasts, and Google Podcasts.

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