What happens when we put people’s stories at the heart of change? In this episode, I speak with Sarah Hand – midwife turned international health and development leader, and former CEO of Avert – about how storytelling, co-creation, and compassionate leadership can break down stigma, shift health behaviours, and create lasting impact.

Sarah shares how personal stories can spark behaviour change and build empathy in ways data alone can’t, why co-creating with communities creates more meaningful and sustainable solutions, and what she learned from making the bold move to transition Avert’s core programmes to African-led organisations.

If you’ve ever wondered how to use storytelling to drive social change or lead with more heart and bravery, this conversation will inspire you.

What You’ll Learn in This Episode:

• Why personal stories are the missing piece in behaviour change communications
• How co-creation with communities leads to more impactful, culturally relevant campaigns
• What compassionate leadership looks like in action – and why it matters
• The ongoing challenges of HIV stigma and misinformation, and how stories can help shift the dial

Resources & Links:

Get the facts about sexual health and HIV on Be in the Know

If You Enjoyed This Episode:

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00:00 Introduction to Uncover Your Story

00:34 Meet Sarah Hand: A Journey of Compassionate Leadership

02:36 Quick Fire Round: Getting to Know Sarah Hand

06:14 The Power of Personal Stories in HIV Communication

10:51 Cultural Sensitivity and Co-Creation in Storytelling

18:41 Digital Storytelling and Behavior Change

20:20 Challenges and Learnings in HIV Campaigns

27:01 The Impact of USAID Cuts on HIV Programs

39:01 Final Thoughts and Takeaways

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
You can find me on:

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Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories