What does it take to build a thriving, purpose-led business that creates real impact?

In this episode, I talk with Lara Shelldrake — speaker, business mentor, community strategist, and founder of Found and Flourish — to explore how purpose and profit can work hand in hand to create meaningful change.

Lara shares her inspiring journey of starting a business while raising a newborn, navigating burnout, and evolving her mission to support women and non-binary entrepreneurs. We dive into the mindset shifts needed to value your work, the power of storytelling in building authentic connections, and how even small actions can create a ripple effect in the world.

What You’ll Learn in This Episode:

· Why profit is essential for purpose-driven businesses and how more money in the hands of good people creates systemic change.

· Lara’s personal journey — from building a community out of her own need for connection to leading a thriving platform of thousands.

· The mindset shifts that helped her move past self-doubt and start charging what her work is worth.

· How storytelling can build trust and connection, turning your audience into superfans and advocates.

· Practical ways to integrate activism and social impact into your business, no matter your industry.

Links & Resources:

• Connect with Lara and explore Found and Flourish
• Follow Lara on Instagram: @lara_shelldrake
• Book recommendation: The Big Leap by Gay Hendricks
• Learn more about the Profit First Method by Mike Michalowicz

Work with Sarah:

Visit my website to find out about how I can support you to:

• gain clarity on your brand vision, values and tone of voice
• craft brand narratives so your message resonate with your dream clients
• build a content marketing strategy to grow your business with confidence and joy

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories