Ross Simmonds is a leader in content marketing and today he breaks down what we need to do to be seen after we hit publish.
Ross Simmonds is a leading voice in B2B marketing, widely known as the king of distribution. He is the founder of Foundation and Distribution.ai and is a bestselling author of Create Once, Distribute Forever.
Today Ross will cover:
🔹Putting aside doubt to pursue your dreams
🔹How to experiment to move your business forward
🔹Putting out value out in the world
🔹Good content is the bare minimum
🔹How distribution gets your content to the right people
🔹Learning from people further along than you
🕒 Timestamps
00:00:00 Introduction
00:02:04 Ross’ background
00:04:00 Overcoming doubts
00:07:39 Growing Foundation
00:10:17 Being aware of trends
00:11:29 Marketing advice for new entrepreneurs
00:18:20 Content and distribution
00:26:45 Balance between creating content and distribution
00:28:00 Re-purposing old content
00:30:33 Knowing if content is good
00:36:40 Analyzing data
00:41:06 What is Ross excited about
00:47:22 Experimenting as an entrepreneur
00:52:03 Lessons learned from building software
00:55:24 Striving for excellence
01:00:24 Investing in startups
01:02:20 What’s next for Ross
01:05:01 Advice for new entrepreneurs