From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems

In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth.

From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype.

We dig into:

• The hidden marketing tax and where brands lose millions in ad spend
• B2B vs. B2C attribution: fixing the broken data pipeline
• The metrics that actually move the needle (LTV, CAC, new customers)
• Incrementality testing and why platform ROAS lies
• The sales ↔ marketing black hole—and how to close it
• AI’s real role: freeing humans from the tedious, not replacing them
• Scaling without chaos—why 30–50% growth beats “hypergrowth” every time

🎯 Key Takeaways:
Clarity beats complexity—simpler metrics scale faster.
Marketing is an investment, not an expense.
Real growth happens when data, people, and strategy finally align.

🔗 Connect with Justin: SeedX.com

LinkedIn: Justin Rashidi

#DataDrivenMarketing #Attribution #B2BMarketing #EcommerceGrowth #MarketingAnalytics #UncomplicateItPodcast #MarketingStrategy #AIinMarketing #Leadership #BusinessGrowth

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