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That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

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Manage episode 503637017 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.

Timestamps
00:22 - The founding story of Baileys
04:32 - Naming Baileys
12:18 - How Purdey’s and Aqua Libra began
22:48 - Starting Cîroc and Tanqueray
33:26 - Principles of innovation

  continue reading

217 episodes

Artwork
iconShare
 
Manage episode 503637017 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.

Timestamps
00:22 - The founding story of Baileys
04:32 - Naming Baileys
12:18 - How Purdey’s and Aqua Libra began
22:48 - Starting Cîroc and Tanqueray
33:26 - Principles of innovation

  continue reading

217 episodes

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