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Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

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Manage episode 489349402 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also talk about Ben's new brands and his Hidden 20% charity.

Timestamps
00:00:00 - SIntro
00:01:01 - Where did the idea for Seedlip come from?
00:14:14 - Charging a high price
00:18:47 - How to push through the hard times
00:21:10 - What led to such large growth in the early days of Seedlip
00:24:29 - Planning for success vs making it up as you go
00:27:44 - The power of intelligent naivety
00:29:30 - Creativity within budget constraints
00:31:05 - From innovator to scale up
00:38:05 - Why did Ben Branson and Seedlip sell to Diageo?
00:40:26 - What Ben doesn’t like about marketing
00:41:25 - Why Ben is a masterful marketer
00:48:51 - The Hidden 20%: Ben’s autism story and charity
01:00:35 - Why Ben wants to close his charity, The Hidden 20%?

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 489349402 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also talk about Ben's new brands and his Hidden 20% charity.

Timestamps
00:00:00 - SIntro
00:01:01 - Where did the idea for Seedlip come from?
00:14:14 - Charging a high price
00:18:47 - How to push through the hard times
00:21:10 - What led to such large growth in the early days of Seedlip
00:24:29 - Planning for success vs making it up as you go
00:27:44 - The power of intelligent naivety
00:29:30 - Creativity within budget constraints
00:31:05 - From innovator to scale up
00:38:05 - Why did Ben Branson and Seedlip sell to Diageo?
00:40:26 - What Ben doesn’t like about marketing
00:41:25 - Why Ben is a masterful marketer
00:48:51 - The Hidden 20%: Ben’s autism story and charity
01:00:35 - Why Ben wants to close his charity, The Hidden 20%?

  continue reading

196 episodes

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