Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

30:45
 
Share
 

Manage episode 495972127 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.

Timestamps

00:00 - Intro
00:30 - Todd’s background
01:41 - How Pepsi achieved 21 consecutive quarters of growth
02:36 - Pepsi’s approach to innovation
04:22 - Battling short term vs long term in innovation
05:20 - From 18 years at Pepsi to joining Kraft Heinz
06:41 - Encouraging an entrepreneurial culture within Kraft Heinz
09:10 - Having an in house agency at Kraft Heinz
12:10 - Todd Kaplan’s tips for working with external agencies
16:28 - Why consistency of the brand is important for Kraft Heinz
18:55 - Creating marketing that actually works
24:39 - The best marketing is simple
27:44 - What makes a great CMO?

  continue reading

207 episodes

Artwork
iconShare
 
Manage episode 495972127 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.

Timestamps

00:00 - Intro
00:30 - Todd’s background
01:41 - How Pepsi achieved 21 consecutive quarters of growth
02:36 - Pepsi’s approach to innovation
04:22 - Battling short term vs long term in innovation
05:20 - From 18 years at Pepsi to joining Kraft Heinz
06:41 - Encouraging an entrepreneurial culture within Kraft Heinz
09:10 - Having an in house agency at Kraft Heinz
12:10 - Todd Kaplan’s tips for working with external agencies
16:28 - Why consistency of the brand is important for Kraft Heinz
18:55 - Creating marketing that actually works
24:39 - The best marketing is simple
27:44 - What makes a great CMO?

  continue reading

207 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play