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American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Manage episode 514981613 series 3329189
Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year: Sydney Sweeney for American Eagle. We dig into why the reaction was so extreme, why they stuck with the original plan, and what really happened behind the headlines
218 episodes
Manage episode 514981613 series 3329189
Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year: Sydney Sweeney for American Eagle. We dig into why the reaction was so extreme, why they stuck with the original plan, and what really happened behind the headlines
218 episodes
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