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Uncapped #25 | Lulu Cheng Meservey

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Manage episode 508158313 series 3669319
Content provided by Alt Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alt Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lulu Cheng Meservey is the leading voice in the new age of PR and comms and is the founder of Rostra, an advisory firm helping founders go direct.

Lulu has been a trusted voice for founders like Palmer Luckey at Anduril, Eric Glyman at Ramp, and Brian Armstrong at Coinbase. She previously ran corporate affairs and communications for Activision Blizzard and was the head of comms for Substack.

Lulu writes an acclaimed newsletter called Flack, where she proposes her new playbook for communications and shares tactical advice for how to help win over the people who matter, without wasting time or inducing cringe.

A few memorable moments:

  • Aura is code for good communicator
  • People like to have assumptions for the level of celebration you deserve
  • The correct version of this company has him in it
  • Words that mean the same thing aren’t perceived the same way
  • Comms is the last thing to be uniquely human

---

Timestamps:

(0:00) Intro

(0:50) Comms having a moment

(3:43) Breaking through the noise

(6:30) What makes a great story

(9:58) Creating story arcs

(17:29) Flow and stock

(20:29) All press is good press

(23:25) Leaning into authenticity

(28:10) Word choice

(35:09) Impact on recruiting

(42:48) The business of comms

(45:48) Comms predictions

(48:18) Tech & media relationship

---

More on Lulu:

https://x.com/lulumeservey

https://www.getflack.com/

https://rostra.co/

More on Jack:

https://www.altcap.com/

https://x.com/jaltma

---

https://linktr.ee/uncappedpod

Email: [email protected]

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 508158313 series 3669319
Content provided by Alt Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alt Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lulu Cheng Meservey is the leading voice in the new age of PR and comms and is the founder of Rostra, an advisory firm helping founders go direct.

Lulu has been a trusted voice for founders like Palmer Luckey at Anduril, Eric Glyman at Ramp, and Brian Armstrong at Coinbase. She previously ran corporate affairs and communications for Activision Blizzard and was the head of comms for Substack.

Lulu writes an acclaimed newsletter called Flack, where she proposes her new playbook for communications and shares tactical advice for how to help win over the people who matter, without wasting time or inducing cringe.

A few memorable moments:

  • Aura is code for good communicator
  • People like to have assumptions for the level of celebration you deserve
  • The correct version of this company has him in it
  • Words that mean the same thing aren’t perceived the same way
  • Comms is the last thing to be uniquely human

---

Timestamps:

(0:00) Intro

(0:50) Comms having a moment

(3:43) Breaking through the noise

(6:30) What makes a great story

(9:58) Creating story arcs

(17:29) Flow and stock

(20:29) All press is good press

(23:25) Leaning into authenticity

(28:10) Word choice

(35:09) Impact on recruiting

(42:48) The business of comms

(45:48) Comms predictions

(48:18) Tech & media relationship

---

More on Lulu:

https://x.com/lulumeservey

https://www.getflack.com/

https://rostra.co/

More on Jack:

https://www.altcap.com/

https://x.com/jaltma

---

https://linktr.ee/uncappedpod

Email: [email protected]

  continue reading

26 episodes

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