The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
Vicki Strull brings over 25 years of experience as a brand strategist, creative director, and packaging designer. She’s worked with brands like Sappi, HP, Bayer, Coppertone, Pizza Hut, and Wildfare to harness the power of design and packaging to boost sales, create new revenue streams, and build brand loyalty. Vicki has delivered keynotes, webinars, and master classes to CMOs, marketers, and agencies at national and international conferences. She writes a branding and design column for Labels & Labeling Magazine and is an adjunct professor at Tulane University.

Connect with Vicki on LinkedIn: https://www.linkedin.com/in/vickistrull/

Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com