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A three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls.
Phase One focuses on building audience through content and conversations

• Pick one platform where your target audience is active (LinkedIn works well for targeted connections)
• Post consistently for 30-60 days with unique insights about your process
• Build your network by adding connections and engaging with content daily
• Start conversations with people who engage with your content
• Conversions happen in conversation - aim for 10 good conversations per week
• You don't need thousands of followers to generate clients
Phase Two creates leverage through email marketing

• Create a results-driven lead magnet to build your email list
• Cross-pollinate from social media or use ads to grow your list
• Write 15-minute daily emails using the five-lever framework (story + insight + offer)
• Your email list becomes your most valuable owned traffic source
Phase Three scales without complexity

• Remove sales calls by using Google Docs for asynchronous selling
• For established lists, run cohort-based launches with urgency and capped spots
• Package your expertise into group programs at 40% of one-to-one rates
• Focus on content and delivery rather than constant selling
To implement this system, honestly assess which phase you're currently in and focus on optimising that phase before moving to the next.
If you want help implementing this system or want to chat about your coaching business, email me at [email protected] or join my free community.
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