Richard Pruett explored how strength & conditioning coaches must evolve beyond technical expertise to master emotional intelligence and athlete-centred communication. He illustrated how meaningful change happens when we speak not just with our athletes, but to them — applying models of self-reflection, curiosity and group management to performance settings. This podcast was recorded live at the UKSCA Annual Conference. Supporting materials and the full video presentation are available on the UKSCA website. Visit www.uksca.org.uk for more details.