New Tech Is Changing The Way People Search; Will Marketers Be Able To Adapt? UBC News World podcast

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New Tech Is Changing The Way People Search; Will Marketers Be Able To Adapt?

1d ago 5:53

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Google's Search Generative Experience (SGE) also known as AI Overviews, uses AI to create information snapshots instead of traditional links, potentially reducing search traffic by 25% by 2026. Marketers must adapt to Generative Engine Optimization (GEO), focusing on user intent and content structure. See https://digitalbiz.ai DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai

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1004 episodes

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New Tech Is Changing The Way People Search; Will Marketers Be Able To Adapt?

published 1d ago

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MP3•Episode home

Content provided by UbcNews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UbcNews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Google's Search Generative Experience (SGE) also known as AI Overviews, uses AI to create information snapshots instead of traditional links, potentially reducing search traffic by 25% by 2026. Marketers must adapt to Generative Engine Optimization (GEO), focusing on user intent and content structure. See https://digitalbiz.ai DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai

… continue reading

1004 episodes

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