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Content provided by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Live with Roger & Pascal - Episode 3: Circle of Simplicity, Signature Talks, and Controlling Rumours

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Manage episode 509283188 series 2799257
Content provided by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

๐Ÿ‘Œ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

๐Ÿ—ฃ๏ธ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—–๐—ผ๐—ฟ๐—ป๐—ฒ๐—ฟ

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

๐Ÿฟ ๐—™๐—ถ๐—น๐—บ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ฒ๐—ฑ

A look back at two ingenious marketing tactics used to โ€œStar Wars: The Empire Strikes Backโ€, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

โฐ Timestamps

0:00 โ€“ Introductions & Show Format

2:30 โ€“ Segment 1: Marketing Made Simple

13:30 โ€“ Segment 2: Speakers Corner

21:10 โ€“ Segment 3: Film Marketing Revisited

29:27 โ€“ Key Takeaways & Final Comments

๐Ÿ‘‡ Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

๐Ÿ”— Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV โ€‹

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 509283188 series 2799257
Content provided by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

๐Ÿ‘Œ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

๐Ÿ—ฃ๏ธ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—–๐—ผ๐—ฟ๐—ป๐—ฒ๐—ฟ

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

๐Ÿฟ ๐—™๐—ถ๐—น๐—บ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ฒ๐—ฑ

A look back at two ingenious marketing tactics used to โ€œStar Wars: The Empire Strikes Backโ€, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

โฐ Timestamps

0:00 โ€“ Introductions & Show Format

2:30 โ€“ Segment 1: Marketing Made Simple

13:30 โ€“ Segment 2: Speakers Corner

21:10 โ€“ Segment 3: Film Marketing Revisited

29:27 โ€“ Key Takeaways & Final Comments

๐Ÿ‘‡ Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

๐Ÿ”— Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV โ€‹

  continue reading

137 episodes

ใ™ในใฆใฎใ‚จใƒ”ใ‚ฝใƒผใƒ‰

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