92% of people never reach their goals because they avoid short-term discomfort.

This episode shows you how to break that cycle and build unstoppable momentum in business and life.
Harvey and Adam grew their recruitment company, HARWELL, from zero to consistent 100% year-over-year growth by following one simple rule: when faced with a choice, they picked the uncomfortable option every single time.
From posting daily LinkedIn videos despite hundreds of failed takes, to accepting a high-pressure public speaking gig just three days after returning from a Vegas trip.
Adam and Harvey are proving that fear is rarely a true danger – it’s often just your brain protecting you from imagined risk.
In this episode, they break down:
✅Why fear of failure holds more entrepreneurs back than lack of knowledge or resources.
✅The idea of “comfortable discomfort” - staying in a painful but familiar situation like a job you hate instead of pursuing the unknown possibility of success.
✅The micro-reps (daily discomforts like cold calling) and macro-reps (big leaps like starting a business) you need to train your “discomfort muscle” for long-term growth.
✅How consistent small risks create a compound effect that transforms your business and life.
Whether you’re an entrepreneur, startup founder, business owner, or ambitious professional, you’ll take away practical strategies for pushing through the fear, building resilience, and making decisions that create lasting results.
Key Points

00:00:00 Welcome Back
00:03:00 Hiring an EA
00:07:00 Cave You Fear
00:10:40 Imposter Syndrome
00:13:00 Primitive Brain
00:17:00 92% Failure Rate
00:22:00 Training the Muscle
00:26:00 Speaking Gig Decision
00:31:00 Butterfly Effect
00:35:20 Hard Choices Easy Life
00:40:00 Team Video Stories
00:43:20 Cold Calling Avoidance
00:46:00 Dreams Die
00:50:00 Harvey's Journey
Stop letting that voice in your head convince you to take the easy path - the guilt from avoiding hard choices weighs way more than just doing the damn thing.

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👉Connect with us
https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast
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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.
Their award-winning concierge approach is helping companies attract exceptional talent to their team.
👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/