From construction worker to eCommerce leader, Sasha Karabut built multiple seven-figure companies and scaled one venture beyond $24 million in sales.
His proven blueprint is now helping his clients start and scale their own eCommerce brands - transforming passionate entrepreneurs into successful eCommerce business owners.
In this episode of Two Blokes One Business, Sasha joins your hosts Adam Powell & Harvey Rivers to discuss the exact framework helping his clients scale from zero to million-dollar months - sometimes in as little as 12 months.
You’ll also discover:
✅Why product passion is overrated - and what ACTUALLY drives success
✅The science-backed approach to scaling to $100K monthly revenue and beyond
✅How complexity kills most e-commerce businesses (and the power of radical simplicity)
✅Why consumer sophistication has increased and what that means for new brands
✅The truth about work-life balance and what it really takes to build something substantial
Tune in to hear battle-tested insights for anyone serious about building a profitable e-commerce brand.
The best part?
This ISN’T just for ecommerce business owners.
Because whether you're in e-commerce or not - this conversation provides the strategic clarity and tactical insights needed to thrive in today's competitive landscape.
Key moments:
00:02:00 e-commerce journey
00:03:30 Consumer sophistication since 2019
00:06:00 Zero to million-dollar months in 12 months
00:07:00 Speed of execution vs knowledge
00:12:40 Why e-commerce is science
00:16:50 From $700K to $80K: a huge crash
00:22:00 Balance in business
00:29:30 The only success hack
00:44:20 How pain fuels success
00:55:30 1K to 100K monthly
00:58:20 The shiny object trap
01:02:00 Big goals
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👉Connect With Sasha Karabut & eCom Capital👈
Linkedin:
https://www.linkedin.com/company/ecomcapital
https://www.linkedin.com/in/sashakarabut/
Instagram:
https://www.instagram.com/sasha_karabut/
https://www.instagram.com/ecom_capital/
Website:
https://www.ecomcapital.com/about

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👉Connect with us
https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast
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Adam Powell & Harvey Rivers are the founders of the specialist recruitment agency, Harwell Consulting.

Harwell Consulting are renowned for finding the top talent within the Construction, Accountancy & Finance & Labour Hire sectors.
Their award-winning concierge approach is helping companies attract exceptional talent to their team.
👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at Harwell Consulting: https://www.harwellconsulting.com.au/