Channel 4’s Senior Commissioning Editor and Business Operations Lead for Digital, Laura Marks, reveals the insider rules behind digital commissioning, what most producers get wrong, what Channel 4 really looks for and how to create digital gold in a post-linear world.
From understanding the “minus 10 seconds” rule for thumbnails to balancing data with gut instinct, Laura breaks down how her team commissions content for YouTube and social platforms, why not everyone can do it, and why risk, access, and creativity still matter more than algorithms.
If you’ve ever wondered how to pitch to Channel 4 Digital, what defines a true “YouTube-first” idea, or how traditional TV teams can adapt to the changing landscape, this episode is essential listening!
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Artwork by Benjamin Leon -
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