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3. Your designer wishes you knew this
Manage episode 513594557 series 3695616
When you think of a new website, you probably think design and development. But here's the thing: copy comes before design in the vast majority of cases. The content determines the structure of your website—it's the thing the designer designs around.
Copy isn't just filling in the blanks. There's voice, tone, messaging hierarchy, ideal client information, SEO, user experience, conversion principles—all these bits that go into it. If you had a finished designed page first, you'd have to shove your message into those spots, and that doesn't work. So don't feel bad if DIY-ing your copy feels like a struggle. That's totally fair.
We’re gonna dive into:
- What actually goes into website copy
- The website process breakdown
- Questions to ask your designer and copywriter
"Don't feel bad if you're pulling your hair out trying to write [your copy]. That's why we're here. Just like with your own work, there's probably a thousand things that go on in the background when you do stuff for clients. It's the same with copywriting."
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