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2. Why your website sounds like everyone else's
Manage episode 513594558 series 3695616
Why does your website sound like everyone else's in your industry? It's probably because copy doesn't just happen by whipping up some words. Just like you wouldn't expect a brand designer to slap together random colors and call it a brand, there are steps that go into message and voice development.
Maybe you DIY'd your copy, used templates, worked with a designer who "handled the copy too," or used AI to flesh things out. All super common. But if we're not giving copy the same strategic attention as visual branding, you're left with generic messaging that feels like "it's there, but is it really us?"
In this ep, you’ll find:
- The common ways people end up with generic copy
- Why you're avoiding linking to your own website
- What professional really means to YOU
- Two mini exercises to start defining your voice
"Maybe you're relying on these overused, slightly cliche phrases that are all over the place in your industry. They're like cotton candy—they look cute, they sound cute, but there's no substance there. There's no voice or message that sets you apart."
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