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6. Get it straight from the horse's mouth (AKA your clients)
Manage episode 513594554 series 3695616
Do you know where some of the best copy comes from? Your clients' mouths. That’s why in this episode, I’m taking you through my client interview process. One of the most impactful parts of the copywriting process is talking to your past clients to understand their struggles, desires, and hear them raving about you directly in their own words. This reveals words and phrases they use to describe things, and validates the messages we're exploring.
It's not like your copy is going to be all your client's voice—it's a balance between that and your own voice. But these interviews help with the broader message and give us strategic testimonials that actually support what we're saying.
Listen in to hear:
- Why interviewing your clients matters for message validation and finding language that resonates
- How we balance your voice with your clients' voice in the final copy
- The logistics of how these 15-20 minute conversations actually work
- Getting strategic testimonials that back up the arguments in your website copy
"These interviews help me truly envision a real life human who I'm writing to because I've had these fifteen, twenty minute, twenty plus minute conversations with your people, looking at their face, laughing with them, asking them questions."
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