Today on What’s That Whisper, I’m joined by Alexandra Cole — a woman whose story reminds us just how powerful it can be to follow that quiet inner voice, even when the outside world doesn’t understand.

Born in the UK, raised in the Netherlands, and now rooted in Santa Barbara, Alexandra once lived the hustle — working 16-hour days as a management consultant in New York City. On paper, it was impressive. In reality, she was miserable.

Then came a whisper — in the form of a friend who invited her to start something from scratch. No investors. No clients. Just a gut feeling. And Alexandra followed it. Together, they built a seven-figure business, working with Fortune 500 brands like Disney, Campbell’s, and Morgan Stanley.

But it was Human Design that gave her the deeper “why.” At first, she was skeptical — she’ll be the first to admit it. But something about this system felt like the missing puzzle piece. It offered a roadmap for living with purpose and alignment — and once again, she trusted her gut.

She trained under Jenna Zoe and began helping others use their design in grounded, practical ways — to become more effective communicators, decision makers, business owners, and parents.

And that’s when her work expanded even more.

Through motherhood, Alexandra witnessed firsthand that children already know how to be themselves — how to eat, sleep, and play in ways that support them deeply. Our role, she realized, is to trust them and create safe environments where they learn to trust themselves.

As Ra Uru Hu, the founder of Human Design, once said: This system is really for the kids. Because if we raise a generation that feels comfortable in their own skin, we really can change the world.

Now Alexandra empowers parents and educators to do just that — to raise children by design, with confidence and clarity.

This episode is for anyone curious about parenting, purpose, and the beauty of trusting your inner knowing — from the inside out.
Thriving by Design

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