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Your Subscribers Don't Matter, But Your Enjoyment Does
Manage episode 505168537 series 1423290
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Watch the YouTube version: https://www.youtube.com/@vidIQPodcasts
We explore the psychological aspects of content creation on YouTube, focusing on finding enjoyment in the process rather than obsessing over metrics, and discuss practical approaches to channel growth beyond subscriber counts.
• Subscriber counts don't necessarily correlate with viewership or channel success
• Finding content you genuinely enjoy creating is crucial for long-term sustainability
• Brand deals are accessible for smaller creators who develop authentic connections with their audience
• YouTube's discovery system has evolved beyond traditional metadata like categories and tags
• A/B testing titles and thumbnails can help optimization but won't compensate for weak content ideas
• Small adjustments to metadata can sometimes dramatically increase impressions and visibility
• Creating connections with viewers is more valuable than accumulating vanity metrics
• Even small creators with under 10k subscribers can secure sponsorship opportunities
If you're enjoying the podcast, please subscribe and leave us a review. Your support helps us reach more creators with this valuable information.
Chapters
1. Welcome and Holiday Recording (00:00:00)
2. Gaming Talk and Video Game Backlogs (00:01:27)
3. YouTube Categories and Discovery (00:05:47)
4. Shorts Performance and Creator Expectations (00:12:40)
5. Understanding Thumbnail Rating Tools (00:22:33)
6. Negotiating Brand Deals as a Small Creator (00:27:16)
7. The Psychology of Metadata and Having Fun (00:34:52)
370 episodes
Manage episode 505168537 series 1423290
Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord
Watch the YouTube version: https://www.youtube.com/@vidIQPodcasts
We explore the psychological aspects of content creation on YouTube, focusing on finding enjoyment in the process rather than obsessing over metrics, and discuss practical approaches to channel growth beyond subscriber counts.
• Subscriber counts don't necessarily correlate with viewership or channel success
• Finding content you genuinely enjoy creating is crucial for long-term sustainability
• Brand deals are accessible for smaller creators who develop authentic connections with their audience
• YouTube's discovery system has evolved beyond traditional metadata like categories and tags
• A/B testing titles and thumbnails can help optimization but won't compensate for weak content ideas
• Small adjustments to metadata can sometimes dramatically increase impressions and visibility
• Creating connections with viewers is more valuable than accumulating vanity metrics
• Even small creators with under 10k subscribers can secure sponsorship opportunities
If you're enjoying the podcast, please subscribe and leave us a review. Your support helps us reach more creators with this valuable information.
Chapters
1. Welcome and Holiday Recording (00:00:00)
2. Gaming Talk and Video Game Backlogs (00:01:27)
3. YouTube Categories and Discovery (00:05:47)
4. Shorts Performance and Creator Expectations (00:12:40)
5. Understanding Thumbnail Rating Tools (00:22:33)
6. Negotiating Brand Deals as a Small Creator (00:27:16)
7. The Psychology of Metadata and Having Fun (00:34:52)
370 episodes
All episodes
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