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YouTube Views are down, here is why.

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Manage episode 508411006 series 2535210
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YouTube creators experienced a mysterious drop in views around mid-August while their ad revenue remained surprisingly stable. The culprit was YouTube's battle with ad blockers causing desktop views to disappear from analytics while leaving monetization unaffected.
• Desktop viewers using ad blockers suddenly stopped being counted in view metrics
• Views dropped approximately 30% for many creators, particularly those with tech-savvy audiences
• Despite lower view counts, ad revenue remained stable since ad-blocked views never generated revenue anyway
• Engagement metrics like likes-per-view increased, suggesting core engaged audience remained
• Josh Strife Hayes collected data from 80+ channels to identify the desktop viewer correlation
• YouTube liaison Rene Ritchie confirmed ad blockers were affecting view count accuracy
• Tech channels were hit hardest while gaming channels with younger audiences saw minimal impact
• This appears to be just the beginning of YouTube's ongoing battle with ad blocking technology
• Creators don't need to change their content strategy as this is a platform-level analytics issue

  continue reading

Chapters

1. Breaking Down The YouTube Views Mystery (00:00:00)

2. Linus Media Group Notices Viewership Drop (00:08:42)

3. Debunking The Restricted Mode Theory (00:13:20)

4. Desktop Views Down But Revenue Stable (00:21:53)

5. Josh Strife Hayes' Data Investigation (00:29:17)

6. Ad Blockers: The Real Culprit Revealed (00:36:23)

372 episodes

Artwork
iconShare
 
Manage episode 508411006 series 2535210
Content provided by vidIQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vidIQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Auto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shorts

Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin

Want a 1 on 1 coach? https://vidiq.ink/theboost1on1

Join our Discord! https://www.vidiq.com/discord

Watch the YouTube version: https://www.youtube.com/@vidIQPodcasts

YouTube creators experienced a mysterious drop in views around mid-August while their ad revenue remained surprisingly stable. The culprit was YouTube's battle with ad blockers causing desktop views to disappear from analytics while leaving monetization unaffected.
• Desktop viewers using ad blockers suddenly stopped being counted in view metrics
• Views dropped approximately 30% for many creators, particularly those with tech-savvy audiences
• Despite lower view counts, ad revenue remained stable since ad-blocked views never generated revenue anyway
• Engagement metrics like likes-per-view increased, suggesting core engaged audience remained
• Josh Strife Hayes collected data from 80+ channels to identify the desktop viewer correlation
• YouTube liaison Rene Ritchie confirmed ad blockers were affecting view count accuracy
• Tech channels were hit hardest while gaming channels with younger audiences saw minimal impact
• This appears to be just the beginning of YouTube's ongoing battle with ad blocking technology
• Creators don't need to change their content strategy as this is a platform-level analytics issue

  continue reading

Chapters

1. Breaking Down The YouTube Views Mystery (00:00:00)

2. Linus Media Group Notices Viewership Drop (00:08:42)

3. Debunking The Restricted Mode Theory (00:13:20)

4. Desktop Views Down But Revenue Stable (00:21:53)

5. Josh Strife Hayes' Data Investigation (00:29:17)

6. Ad Blockers: The Real Culprit Revealed (00:36:23)

372 episodes

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